BRAND STRATEGY & MARKETING SOLUTIONS
Elevate Your Brand with Strategy, Storytelling & Impact
With over two decades of experience creating award-winning campaigns and branded content, Eric Wheelwright helps companies define their voice, amplify their message, and drive results. From global brands to innovative startups and nonprofit causes, Eric turns big ideas into marketing movements—crafting integrated strategies that blend creative, culture, and conversion.
Whether you’re launching a new product, reviving a legacy brand, or building awareness for a cause, Eric and his team specialize in transforming vision into value—across digital, broadcast, experiential, and social platforms.
STRATEGIC MARKETING SERVICES
Brand Development & Messaging
Digital Ecosystems & Marketing Collateral
Brand Development & Messaging
Establish your brand’s identity, voice, and market position with strategic clarity. Eric helps businesses define who they are, what they stand for, and how to stand out.
Services include:
- Brand Audits & Market Research
- Brand Naming & Visual Identity Direction
- Messaging Architecture & Voice Development
- Positioning Statements & Taglines
Campaign & Content Strategy
Digital Ecosystems & Marketing Collateral
Brand Development & Messaging
(Image of promo shoot with Jay Leno for You Bet Your Life, directed by Eric Wheelwright)
Transform strategy into execution. Eric builds campaign roadmaps designed to capture attention and inspire action—aligned across paid, earned, and owned media.
Services include:
- Go-to-Market Planning (GTM)
- Cross-Platform Campaign Development
- Generative AI-enhanced Ideation & Creative Flow
- Promotional Video Scripting & Asset Planning
Digital Ecosystems & Marketing Collateral
Digital Ecosystems & Marketing Collateral
Digital Ecosystems & Marketing Collateral
Build a cohesive digital presence across channels. Eric leads the development of full content suites and branded collateral to support both B2C and B2B marketing goals.
Services include:
- Website Direction & UX Planning
- Product Pages & Landing Pages
- Email Marketing & CRM Strategy
- Digital Brochures, Catalogs & Pitch Decks
Graphic Design & Visual Communication
Graphic Design & Visual Communication
Digital Ecosystems & Marketing Collateral
Great design isn’t just decoration—it’s strategy made visible. Eric delivers sharp, purpose-driven creative that amplifies brand messaging across print and digital platforms. Whether developing a full visual identity or producing campaign assets on deadline, he and his team bring a blend of creativity, clarity, and consistency to every project.
Services include:
- Brand Identity & Style Guides
- Digital Ads & Social Media Graphics
- Flyers, Posters & Event Signage
- Pitch Decks, One-Pagers & Presentation Design
- Print Collateral (Brochures, Banners, Booklets)
Nonprofit Campaigns & Cause Marketing
Graphic Design & Visual Communication
Nonprofit Campaigns & Cause Marketing
Eric brings a deep commitment to mission-driven marketing. He’s helped raise over $80 million through creative strategy and campaign execution for causes like the Ascension St. John Foundation, the Spill the Honey Foundation, and the Michigan Youth Appreciation Foundation.
Services include:
- Awareness Campaigns
- Donor Engagement Materials
- Youth Outreach Events & Brand Integration
- Community-Focused Storytelling
Marketing Insights & Optimization
Graphic Design & Visual Communication
Nonprofit Campaigns & Cause Marketing
Data isn’t just numbers—it’s insight. Eric helps brands track performance, analyze engagement, and optimize campaigns using real-time metrics. His team builds custom dashboards and reports that empower smarter decisions and higher ROI.
Services include:
- Campaign Reporting & KPI Tracking
- Audience Behavior & Funnel Analysis
- A/B Testing Strategy & Insights
- Dashboard Development & Visualization
- Post-Campaign Reviews & Optimization Plans