TASTE OF VIETNAM
Integrated Creative Strategy for a Vietnamese & Thai Restaurant
Scope of Work
Eric led the full creative strategy and execution for Taste of Vietnam, delivering a seamless brand experience across digital platforms, in-store materials, and social channels. His work helped the restaurant stand out in a competitive dining market while improving customer engagement and operational efficiency.
Website Design & Management
Eric directed the design and launch of Taste of Vietnam’s responsive website, developing a mobile-optimized layout, intuitive menu architecture, and custom video header. He oversaw site content, imagery, and ongoing updates to ensure consistent branding and performance.
Video Production for Website Header
To add a cinematic and engaging touch to the homepage, Eric produced a branded video banner that highlights Taste of Vietnam’s cuisine and ambiance. He led the creative direction and editing process to create a warm, inviting digital first impression.
Digital Menu & Menu Board Design
Eric created a visually dynamic digital menu and coordinating digital menu boards for in-store display. The digital assets were optimized for clarity, upselling, and quick updates, enhancing both customer experience and operational flow.
Printed Menu Design & Collateral
Eric supervised the design and printing of traditional menus that aligned with the restaurant’s updated brand identity. The layout, photography, and typography were curated to evoke authenticity and elevate the dining experience.
QR Code & Tabletop Display Design
Eric developed branded tabletop displays featuring QR codes linking to the digital menu. These table cards were designed and printed to be both stylish and functional—modernizing the ordering process while reinforcing brand consistency.
Social Media Management & Digital Marketing
Eric directed the restaurant’s digital marketing strategy, managing their social media presence, content design, and engagement campaigns. From special promotions to seasonal announcements, he ensured content aligned with brand voice and drove customer traffic.
Telling Their Story
Immersive Website Video Header
To elevate first impressions and immerse visitors in the dining experience, Eric produced a dynamic video header for the Taste of Vietnam homepage. Blending rich food visuals, ambient motion, and seamless pacing, the video sets the tone for the brand—evoking warmth, authenticity, and culinary craftsmanship from the very first frame.
Tabletop Displays with QR Code Integration
Eric designed and produced custom tabletop displays to enhance the dine-in experience at Taste of Vietnam. Each display features vibrant food photography and a unique QR code—created by Eric—that links directly to a downloadable digital menu. He also managed the full print production, ensuring the displays aligned perfectly with the restaurant’s branding while offering a seamless tech-enabled solution for customers.
Printed Menu Design & Production
Eric personally designed Taste of Vietnam’s printed menus and managed the full print production process. The result: an elegant, high-impact menu that blends vivid food photography with strategic layout—creating a visually rich and on-brand dining experience.
Closure Announcement Graphic
Eric designed this vibrant digital announcement to notify customers of a temporary closure at Taste of Vietnam. Created for social media and digital sharing, the graphic blends eye-catching visuals with clear messaging to ensure visibility and customer awareness. The layout was strategically optimized for both mobile and desktop platforms, maintaining brand tone while delivering important operational updates.
Social Media Creative Direction & Content Management
Eric led the creative direction and content strategy for Taste of Vietnam’s social media channels—managing all design production, overseeing post scheduling, and personally writing or refining copy to ensure brand consistency and engagement.
Seasonal Closure Announcement (Christmas Post)
Eric directed the creative development and copywriting for Taste of Vietnam’s holiday closure message, combining festive design with a warm, brand-aligned voice. The post reflects a larger content strategy that Eric oversees to ensure the restaurant maintains a consistent and engaging presence across social platforms.