EMMANUEL HOUSE FOR VETERANS
Strategic Brand Leadership for One of America’s Top Veteran Recovery Programs
Emmanuel House is a nationally recognized nonprofit organization dedicated to ending veteran homelessness and supporting long-term recovery. When the organization needed to expand its impact and elevate its public presence, it turned to Eric Wheelwright to lead a bold, full-spectrum brand transformation.
As lead strategist and creative director, Eric guided Emmanuel House through a complete rebranding — developing the organization’s corporate identity, designing its website, and spearheading the creation of all marketing and communications materials. From video production and print collateral to social media campaigns and email marketing, Eric built a cohesive storytelling ecosystem that positioned Emmanuel House as one of the top-rated veteran recovery programs in the country.
Beyond design and messaging, Eric introduced strategic partnerships that led to increased visibility and donor engagement. One standout initiative involved integrating Emmanuel House into external brand packaging, complete with custom donation QR codes — helping align mission with momentum across industries.
As a result of his visionary leadership and lasting impact, Eric was ultimately invited to serve as President of the Board of Directors, where he continues to champion the organization’s mission through creative innovation and strategic growth.
Telling Their Story
A Symbol of Service and Strength
Logo & Brand Identity Design for Emmanuel House
To establish a bold and compassionate visual presence for Emmanuel House, Eric Wheelwright developed the organization’s signature logo — a symbol of hope, patriotism, and unwavering support for those who’ve served. The design weaves together iconic elements that speak to the nonprofit’s mission to uplift homeless veterans, while projecting trust, resilience, and forward momentum. This emblem became the cornerstone of the nonprofit’s visual identity, anchoring its corporate branding, print materials, digital outreach, and cross-promotional partnerships.
Professional Presence in Every Detail
Custom-Branded Letterhead Design
Under Eric Wheelwright’s creative direction, this official letterhead was developed to reflect the professionalism and patriotism of Emmanuel House. Designed as part of a comprehensive brand identity system, the stationery features clean layouts, organizational details, and an embedded QR code to facilitate direct donations — blending form and function into a polished communication tool.
Designing with Purpose: Custom Envelope
Official Stationery Development
With Eric Wheelwright guiding the brand's visual strategy, the Emmanuel House business cards were crafted to maintain full continuity with the organization’s broader identity system — aligning seamlessly with its letterhead and envelope designs. The double-sided layout features bold patriotic elements, structured typography, and a strong sense of brand unity.
On the reverse side, a custom QR code links directly to a v-card, enabling instant contact saves to mobile devices. This digital layer, overseen by Eric from concept to execution, adds both function and sophistication — reflecting a thoughtful approach to modern nonprofit engagement.
Digital Menu Interface Mockups for Sales & Marketing
Eric designed high-fidelity interface mockups of Smart Tech Menu’s digital tablet menus—presented on realistic device renders to simulate user interaction. These clean, client-facing visuals are featured in sales presentations, trade show materials, and pitch decks to showcase the intuitive layout, menu design, and customizable interface of the DTM system.
Program Brochure: Messaging, Impact & Brand Cohesion
As part of Emmanuel House’s outreach and engagement efforts, this tri-fold brochure was developed under the direction of Eric Wheelwright. Designed to inform and inspire, the piece reinforces the nonprofit’s mission while aligning seamlessly with its broader visual identity across print and digital channels.
With clear messaging, veteran-focused imagery, and an accessible tone, the brochure supports donor engagement, public awareness, and organizational credibility. A QR code on the back leads directly to the donation portal — making it easy for readers to take immediate action in support of one of the nation’s top-rated veteran recovery programs.
Social Media Campaigns & Digital Advocacy
To strengthen Emmanuel House’s online presence and expand its donor reach, Eric Wheelwright led the creative and strategic direction for its social media platforms. From messaging to visuals, he developed emotionally resonant campaigns like this one — designed to compel action and build awareness around veteran homelessness.
This piece, part of a broader digital initiative, uses stark imagery and bold copy to communicate urgency, while aligning with the organization’s mission and visual identity. Under Eric’s leadership, the social media strategy became a vital channel for fundraising, community engagement, and public impact.
Multi-Channel Fundraising Campaign
To deepen Emmanuel House’s donor engagement and amplify its mission, Eric Wheelwright spearheaded a multi-channel fundraising initiative that included visuals like this one. The layout strikes a balance between emotional urgency and practical transparency — giving donors a clear understanding of where their support goes.
From concept and messaging to production and rollout, Eric guided each element to ensure consistency with the brand’s larger identity and values. This campaign became a key asset in both digital and print fundraising efforts — helping Emmanuel House reach new supporters nationwide.