CLARK'S CONSTRUCTION
Building a Better Tomorrow with a Unified Brand Identity
As a premier provider of commercial and residential construction services, Clark’s Construction Co. needed a brand identity as solid and trustworthy as the structures they build. Eric led the full creative direction and execution of a new corporate identity system that elevated the company’s visibility and credibility across platforms.
Scope of Work
Eric oversaw the full design and development of Clark’s Construction’s visual identity—from logo and brand guidelines to a fully integrated suite of marketing and operational tools. Deliverables included:
- Brand Identity: A bold, professional logo mark reflecting strength and forward movement, paired with a rich, modern color palette tailored to the construction industry.
- Corporate Materials: Designed and produced branded letterhead, envelopes, business cards (front/back with dynamic QR code), and custom presentation folders.
- Marketing Collateral: Developed a multi-page brochure and purchase order forms that reinforced the company’s capabilities while maintaining a consistent design language.
- Digital Presence: Designed the company website and a digital V-card experience (E-bus card) that allows seamless contact sharing and online engagement.
This cohesive branding system positioned Clark’s Construction as a reliable, forward-thinking contractor—ready to meet the needs of both commercial and residential clients with confidence and clarity.
Telling Their Story
Double-Sided Business Cards with Integrated Digital Contact Access
Blending Traditional Design with Modern Connectivity
As part of a cohesive brand identity for Clark’s Construction Corporation, Eric led the design of professional, double-sided business cards that reflect both credibility and innovation. The front features a clean, well-structured layout with the company's bold logo and key contact information, while the back includes a dynamic QR code that links directly to a custom digital V-card.
This seamless blend of print and digital ensures that Clark’s Construction stands out in every interaction—making it easy for clients and partners to connect, engage, and remember the brand.
Corporate Capabilities Booklet Design & Print
Showcasing Projects, Values, and Expertise with Precision
Eric led the creative direction and production of Clark’s Construction Corporation’s full-color capabilities booklet—designed to communicate the company’s services, project highlights, and mission with clarity and impact.
This multi-page print piece was developed to serve as both a marketing asset and presentation tool, combining dynamic project imagery, tailored copywriting, and strategic layout design. It delivers a polished, professional narrative that reinforces Clark’s commitment to quality, safety, and community development. Printed on premium stock and aligned with the company’s visual branding, the booklet has become an essential part of their business development toolkit.