AUTHOR SYLVIA L. DANIELS
End-to-End Brand Development, Launch Marketing & Live Event Creative for a Debut Author
When author Sylvia L. Daniels-Ray sought to launch her debut book Love Conversations, she turned to Eric Wheelwright to lead the creative direction, branding, and rollout strategy. From website and media development to merchandise and event production, Eric orchestrated a full-scale campaign that transformed a self-published title into a polished literary brand.
Scope of Work
Eric led the comprehensive launch of Love Conversations—serving as creative director, brand strategist, and production lead. He developed the book’s promotional voice and visuals across print, video, digital, and in-person channels, while managing multiple teams and deliverables to deliver a cohesive, high-impact release.
Key Deliverables
- Brand Development & Messaging Strategy
- Website Design & Content Creation
- Infomercial Production & Direction
- Media Kit & PR Collateral
- Event Branding & Digital Signage
- Book Signing Merchandise & Print Collateral
Telling Their Story
Official Infomercial: Love Conversations by Sylvia L. Daniels-Ray
Eric wrote, directed, and edited this compelling infomercial to introduce Sylvia L. Daniels-Ray’s debut book, Love Conversations. Blending author interviews, visual storytelling, and custom voiceover narration, the piece captures the heart of the book’s message while driving audience engagement and purchase intent. From casting VO talent to scripting and post-production, Eric led the entire creative process to ensure emotional impact and brand alignment across all channels.
From Manuscript to Market: A Full-Spectrum Brand Launch
Captured here at the official launch of Love Conversations, this moment reflects the culmination of a full-scale creative campaign led by Eric Wheelwright. As creative director and brand strategist, Eric oversaw every phase of the rollout — from positioning and promotional development to the creation of branded visuals and materials used throughout the launch event — shaping Sylvia L. Daniels’ debut into a fully realized, market-ready brand with presence and polish.
Branded Event Presentation for Love Conversations
This photo, captured at the official launch of Love Conversations, showcases the cohesive brand environment Eric created for Sylvia L. Daniels-Ray’s debut event. From the design and production of retractable banners to custom mugs and bookmarks, every detail was developed to enhance the author’s professional presence and reinforce brand consistency. The table display served as both a retail point and a visual storytelling centerpiece—welcoming attendees into the world of Love Conversations with warmth, polish, and purpose.
Branded Bookmark with QR Video Integration
Eric designed this custom bookmark as a takeaway tool to extend the impact of Love Conversations beyond the book signing table. Blending promotional copy, author imagery, and a bold Amazon Kindle callout, the design also features a strategically placed QR code linking directly to the book’s infomercial—bridging print and digital engagement. With a sleek, vertically layered layout, the bookmark functioned as both a brand keepsake and an on-ramp to the broader campaign. Eric also oversaw all print production to ensure premium quality and brand alignment across every touchpoint.
Retractable Banner Design for Event Display
Eric designed this lightweight, retractable vertical banner as a central branding piece for Sylvia’s Love Conversationsbook launch. Featuring bold typography, book imagery, and key messaging, the banner was crafted to complement the event’s visual environment and reinforce brand identity in photos and video. Its retractable format made it easy to transport, set up, and reuse—an ideal solution for signings, media events, and future appearances. Eric also managed the full print production to ensure professional color accuracy and durability.
Custom Coffee Mug Design & Event Merchandise
Eric designed and managed the production of these branded ceramic mugs for the Love Conversations launch event—featuring the book’s logo on one side and an inspirational quote from the author on the other. The mugs were crafted to reinforce the book’s messaging in an everyday, tangible format. Their elegant design and functional appeal made them a standout merchandise item, ultimately selling out at the event and contributing to the brand's lasting connection with readers.
Promotional Book Rendering for Pre-Launch Marketing
To support early promotion of Love Conversations prior to the arrival of printed copies, Eric created a high-quality 3D book rendering for use in digital campaigns, social media, and media kits. The lifelike image helped establish visual presence across platforms and enabled the marketing team to build buzz and drive early interest—even before physical inventory was available.
Holiday Promo Flyer Design for Digital Campaigns
Eric designed this attention-grabbing digital flyer to promote Love Conversations during a seasonal holiday sale. Featuring bold typography, clear pricing, and strategic Amazon Kindle placement, the layout was crafted to maximize click-throughs and drive book purchases across digital platforms. The design maintained brand continuity while creating urgency through limited-time offer messaging.