DRIVE DYNAMIX
Advanced Testing Solutions for Automotive Displays
Scope of Work
Eric led the complete branding and marketing development for Drive Dynamix, building its corporate identity from the ground up. His work included brand naming, logo design, web strategy, visual content, and the production of all supporting collateral—ensuring brand continuity across digital, print, and event platforms.
- Developed the official company name “Drive Dynamix” and product name “Drive VGS” to clearly convey innovation and function
- Designed corporate and product logos to represent the company’s advanced automotive tech positioning
- Directed, designed, and currently host a responsive website with product information and lead generation tools
- Captured high-resolution product photography optimized for marketing, sales, and digital use
- Led the design and printing of branded marketing materials, including brochures, pop-up displays, banners, tablecloths, and product packaging
- Produced branded apparel (polo shirts) to support team identity and professionalism at events
- Created and managed production of trade show backdrops and signage with integrated LED lighting to enhance visibility and impact
Telling Their Story
Drive Dynamix Logo Design & Brand Assets
Created the official Drive Dynamix company logo to establish a sleek, tech-forward identity within the automotive diagnostics industry. The brand system included logo development for both the parent company and its flagship product, Drive VGS, ensuring consistent visual identity across digital, print, and trade marketing channels.
Collapsible Fabric Backdrop with Integrated LED Lighting
Designed and managed production of a high-impact fabric tradeshow backdrop featuring Drive Dynamix’s core product messaging and branding. The lightweight, collapsible structure includes built-in LED lighting to enhance visibility and draw attention in busy event spaces. Ideal for conferences and exhibitions, the display balances portability with visual sophistication.
Retractable Tradeshow Banner
Developed and managed the production of a retractable display banner featuring core brand messaging and clean visual hierarchy. Ideal for trade shows and events, the piece reinforces Drive Dynamix’s credibility while drawing attention to its innovative solutions.
Branded Tablecloth for Event Display
Designed and produced a custom tablecloth featuring the Drive Dynamix logo for a consistent and professional presentation setup. Used across trade shows, demos, and conference settings to maintain brand presence at every touchpoint.
Branded Apparel Design for Team Unity
Designed and produced branded polo shirts embroidered with the Drive Dynamix logo to elevate internal brand alignment and event visibility. The apparel reflects a sleek, unified look for trade shows, conferences, and corporate appearances.
Digital Flyer for EMC Fest 2025
Created a bold, visually engaging digital graphic to promote Drive VGS at EMC Fest 2025. The piece was optimized for email campaigns, website banners, and social media to drive product visibility leading up to the event.
Product Brochure Design & Copywriting
Directed the development of Drive Dynamix’s official product brochure—from copywriting to design to print execution. The brochure combined technical accuracy with visual appeal, supporting trade show engagement, sales meetings, and onboarding efforts.
(brochure front)