EWA BEACH SPARKLE CLEANING
A Bold Brand Presence for Hawaii’s Premier Cleaning Company
Ewa Beach Sparkle Cleaning is a top-tier cleaning service in Hawaii, offering residential and commercial solutions across the island. The company sought to elevate its brand image and marketing ecosystem to better reflect its quality, professionalism, and rapid growth. Eric Wheelwright led the full creative and strategic development, overseeing the execution of a cohesive brand experience across digital, print, and physical assets.
Scope of Work
Selected Creative & Strategic Deliverables:
- Brand Identity Development
Eric led the creation of a clean, modern logo that captured the company’s sparkling promise and trustworthiness. The identity system was extended into a full visual brand suite, ensuring consistency across all platforms. - Website Strategy, Copywriting & Design
Eric designed and produced the company’s responsive website, including copywriting and strategic page layout. The site was optimized for mobile use and built to convert leads through easy navigation, service transparency, and integrated contact forms. - E-Business Card & QR System
To further modernize customer engagement, a digital business card was created and hosted online, with QR code integration printed on business cards, letterhead, envelopes, and vehicle materials.
- Print Collateral & Marketing Materials
A full set of business essentials was developed, including custom letterhead, envelopes, a two-sided business card, and a vibrant marketing flyer—each designed to be on-brand, impactful, and scalable. - Vehicle Wrap & Magnet Design
Eric designed a sleek, attention-grabbing car wrap and magnet system to help bring brand visibility into the community and support mobile marketing on the go. - Social Media Assets
Custom-designed headers and content assets were created for Facebook and Instagram, helping the company establish a visually cohesive presence across platforms and build local audience trust.
Telling Their Story
Logo Design & Branding
Clean, Confident, and Island-Fresh — A Visual Identity That Sparkles
Eric Wheelwright led the design and creative direction of the Ewa Beach Sparkle Cleaning logo, developing a mark that communicates professionalism, reliability, and the brand’s commitment to pristine service. The bold typography paired with a stylized broom and sparkle motif evokes both cleanliness and motion, while the fresh blue gradient reflects trust, calm, and the spirit of Hawaii. The logo serves as the visual anchor across the company’s web presence, print materials, uniforms, and vehicle branding—establishing a clean and confident identity for this fast-growing business.
Vehicle Wrap Design
Mobile Branding That Shines — Turning Every Drive into a Marketing Opportunity
Eric Wheelwright led the design and execution of this custom vehicle wrap, seamlessly extending the Ewa Beach Sparkle Cleaning brand into motion. The wrap features the company's signature blue tones, sparkle motifs, and logo integration—creating instant recognition while reinforcing brand trust and professionalism. A strategically placed QR code allows for real-time customer engagement, driving traffic directly to the company’s digital platforms. This mobile billboard not only aligns with the brand’s visual identity but also positions the business as polished, reliable, and ready to serve the community with pride.