ME MEDICAL SUPPLY
Website Development, Product Photography, Branding & Marketing
ME Medical Supply is a global distributor of Personal Protection Equipment (PPE) and Social Distancing Equipment serving the healthcare industry. The company required a cohesive brand presence and streamlined ordering experience to match its expansive product offerings and international reach.
Eric Wheelwright led the development and creative execution of a comprehensive marketing and communications system—establishing digital infrastructure, visual branding, and sales materials that supported both visibility and scalability.
Scope of Work
Digital, Print, and Visual Content Strategy
The project began with the design and management of a custom-built website and ordering portal, optimized for ease of use by healthcare professionals. From architecture to interface, every aspect of the platform was developed to ensure intuitive navigation and mobile responsiveness.
To support product engagement, Eric directed and oversaw product photography that visually aligned with the brand’s tone of professionalism and trust. The visuals were deployed across the website, catalogs, and client-facing assets to enhance buyer confidence and convey product quality.
Supporting materials included a wide range of marketing collateral—brochures, business cards, sales sheets, order forms, P.O.’s, and reports—all designed to reinforce brand consistency and elevate perception.
Logo & Brand Identity
A Symbol of Care, Cleanliness, and Medical Precision
Eric conceptualized and developed a new visual identity for ME Medical Supply. After evaluating industry trends and healthcare symbolism, he created a modern logo that fused a medical cross with a fresh color palette of blue and green—conveying clarity, sustainability, and care.
The branding system was extended across all platforms and print pieces, delivering a unified, trustworthy identity that helped distinguish the company in a competitive market.
Monthly Catalog Design
A Consistent Platform for Product Communication
As part of the ongoing communications strategy, Eric led the design and production of a monthly product catalog—structured to showcase the full product range in a way that was both visually engaging and easy to navigate.
Each catalog featured product photography, detailed descriptions, and clear organizational structure by category. It also served as a promotional tool for new offerings, with timely design updates and seasonal features that supported ongoing engagement.
Telling Their Story
Logo Design & Brand Identity Development
As Creative Director, Eric Wheelwright led the brand identity development for ME Medical Supply, beginning with the creation of its official logo. The final design merges a modern medical cross with a dynamic human figure, evoking care, energy, and forward momentum—hallmarks of a global brand committed to public health and innovation.
Eric intentionally selected a clean, professional palette of blue and green to communicate trust, clinical excellence, and environmental responsibility. The mark was engineered for versatility across digital and print applications, serving as the cornerstone for the company’s broader brand presence—from packaging and signage to digital assets and corporate communications.
The logo not only brought cohesion to ME Medical Supply’s visual language, it reinforced the company’s credibility in a highly competitive marketplace.
Monthly Product Catalog – Print & Interactive Digital Edition
As Creative Lead, Eric Wheelwright directed the development and production of ME Medical Supply’s monthly product catalog, ensuring it served as both a powerful sales tool and a consistent brand touchpoint. Designed for versatility and impact, the catalog was produced in two formats: a professionally printed edition and an interactive digital version featuring clickable product links.
Under Eric’s leadership, the creative team implemented clean layouts, intuitive organization, and high-resolution product photography to maximize clarity and customer engagement. The digital edition featured dynamic navigation and embedded hyperlinks, enabling users to access product specifications, ordering portals, and support resources with ease.
This dual-format solution strengthened ME Medical Supply’s monthly marketing cadence, enhanced its professional credibility, and delivered measurable improvements in product visibility and customer interaction—both in print and across digital platforms.