SUGARPOVA BY MARIA SHARAPOVA
Event Marketing & Presentation Strategy for Sweets & Snacks Expo
As a premium candy brand founded by tennis champion Maria Sharapova, Sugarpova needed a high-impact presence at the Sweets & Snacks Expo in New York to engage retailers, distributors, and buyers. Eric Wheelwright and his creative team were brought in just two weeks before the event to lead a fast-paced creative rollout—developing a compelling digital experience that blended storytelling, product showcases, and bold visuals to drive booth engagement and buyer interest.
Scope of Work
Eric directed a rapid-response marketing initiative focused exclusively on digital and on-screen content. The assets were designed to be fun, vibrant, and retail-ready, with storytelling layered into animated decks, growth visuals, lifestyle graphics, and product highlight videos—all optimized for large-screen display in a live expo setting.
Key Deliverables
- Developed an agile event marketing strategy with a focus on buyer engagement and lifestyle positioning
- Designed a suite of digital collateral including branded graphics, growth charts, and promo slides
- Produced product-focused and brand-story videos for use within the expo presentation flow
- Created an animated, presenter-controlled PowerPoint deck with integrated video playback
- Delivered all design and multimedia content in under 14 days for a fully ready trade show deployment
- Helped drive a 30% increase in booth traffic and a 40% lift in sales during the event
TELLING THEIR STORY
