NIPPON SEIKI NORTH AMERICA
Multi-Platform Creative Leadership for a Global Automotive Supplier
Scope of Work
Eric led the creative development and production strategy for a wide-ranging suite of deliverables that elevated NSNA’s brand, strengthened stakeholder engagement, and highlighted the company’s innovation across digital, print, video, and experiential platforms.
- Website Design & Hosting
Eric oversaw the full development of a clean, responsive website, guiding UX planning, interface strategy, and content architecture. The site includes a searchable product catalog, dealer locator, and secure hosting. - Video Wall Experience
For NSNA’s U.S. headquarters lobby, Eric conceptualized and supervised the installation of a 22-foot synchronized video wall system. He directed and personally edited the branded video content and motion graphics displayed on the commercial-grade 4K displays. - Trade Show Systems
Eric orchestrated the development of a modular trade show system, including reversible black/white display panels, retractable banners, a branded podium, and a custom video presentation. He also managed all production and printing logistics. - Photography & Visual Assets
Serving as creative director, Eric managed architectural and product photography sessions that captured NSNA’s instrument clusters and headquarters. These visuals continue to support marketing, recruitment, and digital platforms.
- Marketing Materials & Collateral
Eric developed a range of branded materials—from sales sheets and onboarding tools to a professionally produced recruitment brochure. He directed design, copywriting, and print production to ensure brand consistency and clarity. - Logo Design & Branding Assets
Eric oversaw the design of NSNA’s corporate logo as well as the Supplier Diversity mark. He coordinated the design and printing of supporting brand materials, including business cards, virtual meeting backgrounds, and office collateral.
Telling Their Story
NSNA Logo Design & Brand Assets
Created the official logo for Nippon Seiki North America (NSNA), reflecting the company’s identity as a forward-thinking automotive tech supplier. The logo was applied across business cards, signage, presentation decks, internal documents, and virtual meeting backgrounds to ensure consistent, professional branding.
Supplier Diversity Logo & Campaign Design
Developed a unique visual identity and logo for NSNA’s Supplier Diversity initiative, symbolizing their commitment to inclusive sourcing and community impact. The design was extended into banners, pop-up displays, podium signage, and branded tablecloths—used at industry events and company-wide campaigns.
Video Wall System: Hardware, Installation & Content Production
Eric led the full execution of a large-scale video wall system at NSNA’s U.S. Headquarters — managing the procurement of commercial-grade 4K displays, supervising the on-site installation by his tech team, and directing and personally editing the branded content displayed across the synchronized 22-foot, three-screen array. The final result is a high-impact visual centerpiece that blends cinematic video, motion graphics, and messaging to showcase NSNA’s innovation and leadership.
Trade Show Displays, Booth Design & Printing
As the creative director for NSNA’s trade show initiative, Eric oversaw the end-to-end development of a visually cohesive display package. This included reversible banners, retractable signage, podium branding, and branded giveaway items. He led the creative teams, directed design approvals, and managed all print production to ensure a seamless, brand-aligned presence at major automotive industry expos.
Instrument Cluster Photography
Eric directed a professional product photography shoot for NSNA’s advanced instrument clusters, managing the creative team and overseeing visual execution. The resulting high-resolution images emphasized the design precision and technical sophistication of NSNA’s components, supporting both digital and print marketing.
Architectural & Location Photography
To enhance NSNA’s visual identity across marketing platforms, Eric directed a photo shoot capturing the architecture and surroundings of the company’s U.S. Headquarters. Overseeing the photography team, he ensured each image reflected the scale, design, and operational strength of the facility. These assets have been featured in executive decks, recruitment materials, website content, and internal communications—reinforcing NSNA’s stature as a global automotive leader.
Recruitment Brochure
Directed the creative development and production of NSNA’s recruitment brochure—overseeing copywriting, design, and print execution. The final piece highlights NSNA’s values, workplace culture, and career opportunities, and is used across career fairs, talent outreach, and onboarding initiatives.
Bringing NSNA’s Global Story to Life on the Big Screen
For NSNA’s high-profile trade show appearance, Eric Wheelwright was commissioned to develop a dynamic video presentation that would capture the essence of the company—its innovation, reach, and workplace culture—while engaging an international audience. As producer, director, and creative lead, Eric orchestrated every element of the production, from concept development through final edit.
The video fused sleek visuals, brand messaging, and immersive motion graphics to spotlight NSNA’s global footprint and forward-thinking operations. It was designed to elevate the brand’s presence on the trade floor, serving as a cinematic welcome to attendees and a bold declaration of the company’s values and capabilities.
The result: a high-impact media centerpiece that seamlessly blended storytelling and strategy, helping NSNA stand out in a competitive, fast-moving trade environment.
Click the video to watch a sample of the video wall content.
Branded Video Wall Content
Eric conceptualized, directed, and edited the visual content displayed across NSNA’s 22-foot synchronized video wall. Designed to captivate guests in the lobby of the U.S. Headquarters, the video features custom motion graphics, brand storytelling, and high-impact visuals that reflect the company’s global innovation and technical leadership.
Click the video to watch a sample of the video wall content.
Instrument Cluster product Photography
